De Club van Sinterklaas
Introduction to De Club van Sinterklaas
For over 25 years, De Club van Sinterklaas has been a beloved tradition in the Netherlands for both young and old. What began as a TV series on Jetix has grown into a vital part of the Dutch Sinterklaas celebration. Through films, theater shows, and a massive online community, the club has continued to evolve with the times. Iconic characters like Testpiet and Muziekpiet are still a part of the club, continuing to capture the hearts of children.
With a strong fanbase and continuous engagement through social media, De Club van Sinterklaas is now bigger than ever. Families across the country eagerly look forward to it each year. The club’s mission is to bring children an unforgettable and magical Sinterklaas experience. They do this not only through annual films and theater shows, but also through interactive elements like social media activities, special promotions, and home visits. The goal is to bring the magic of Sinterklaas as close to children as possible, wherever they are.
Looking to the future, De Club van Sinterklaas aims to keep the Sinterklaas tradition alive and relevant for new generations. By expanding and innovating each year, they want to offer an even more exciting experience for their fans, using a mix of media and platforms to create magical moments year after year.
Challenges
Before switching to Klarned, De Club van Sinterklaas faced multiple issues with their website and webshop – especially during the busy months of November and December. The website was fragmented, managed by different parties, with no clear overview of where everything was hosted. This lack of structure made it difficult to resolve issues quickly.
The webshop was a major pain point. It would frequently crash during traffic spikes, such as when popular products like Piet costumes went on sale, resulting in lost sales and a poor customer experience. Many visitors ended up shopping elsewhere.
Additionally, the outdated website was hard to maintain. The limited technical infrastructure hindered the club’s growth and its ability to deliver an optimal experience for children and parents. It became clear that they needed a stable, scalable hosting solution to support their seasonal spikes and future ambitions.
Thanks to their freelance project manager Eva’s strong network, De Club van Sinterklaas got in touch with Klarned. Her recommendation and trust in Klarned’s expertise led to a conversation, where they quickly found the responsive and skilled hosting partner they were looking for.
Web Hosting by Klarned
De Club van Sinterklaas has had an extremely positive experience with Klarned. The collaboration turned out to be a perfect match – especially due to the short communication lines, fast response times, and a hosting platform capable of handling the intense traffic surges during the festive season.
They particularly value the direct communication with the Klarned team, and the ability to always get someone on the phone – a crucial benefit during the busy Sinterklaas period. While other providers rely solely on chat support, Klarned delivers fast, personal assistance.
The result? A stable website and webshop that perform flawlessly under pressure, with zero complaints from visitors during peak times. This reliability is vital for maintaining the trust and excitement of their large fanbase.
Is Klarned Recommended?
Absolutely. De Club van Sinterklaas is highly satisfied with Klarned’s excellent communication, technical know-how, and dependability. The swift responses, local presence, and solid reputation confirmed they made the right choice – and they would gladly recommend Klarned to others.
Chantal, Projectmanager
Chantal is in charge of planning and coordinating the club’s many projects. From films and theater shows to day-to-day logistics, she keeps everything running smoothly. She also serves as the main point of contact for cast, crew, and partners such as Bol.com and Videoland. Her all-round role makes her a vital force behind the brand’s success.
Sandra, Marketing & Communications
Sandra ensures De Club van Sinterklaas is in the spotlight year after year. She manages social media, arranges product placements, and oversees the promotion of theater shows and film releases. Her creative strategies and strong connection with the fan community have brought the brand enormous visibility. Thanks to Sandra, every parent in the Netherlands knows when the next magical adventure begins.
Together, Chantal and Sandra make sure that each year, the magic of Sinterklaas comes to life for a new generation.